Unlocking Growth Potential with Microsoft’s Latest Campaigns

In the ever-evolving landscape of cloud technology, Microsoft’s recent campaign updates offer unprecedented opportunities for ISVs (Independent Software Vendors) to accelerate growth and reinvest in their businesses. Here’s a deep dive into the latest campaigns and how they can significantly benefit your company.

Microsoft’s campaigns are designed to directly impact your bottom line by providing financial incentives that you can reinvest into your growth strategy. Imagine having funds deposited directly into your account, with the freedom to allocate them as you see fit. That’s the transformative potential of these campaigns.

ISV ACR Growth Campaign

This campaign is aimed at promoting Azure consumption growth through your ISV application. It rewards you based on the growth of your Azure consumption, making it a valuable opportunity for those already driving significant Azure usage.

Eligibility:

1. Any ISV partner with a Partner ID enrolled in Campaigns.

2. Requires a minimum Azure consumption in the previous Microsoft fiscal year.

Max Earning Opportunity:

1. Up to $500,000 per partner.

How It Works:

Your earnings are calculated based on Quarter-over-Quarter (QoQ) ACR growth. There are three main levers:

1. Core Lever: 10% QoQ ACR growth up to $100k per half, with $100k – $20M eligible ACR in the previous FY.

2. Azure IP Co-sell Lever: 10% QoQ ACR growth up to $100k per half, with an IP Co-sell eligible solution and less than $20M eligible ACR in the previous FY.

3. Strategic Workload Lever: 15% QoQ ACR growth up to $50k per half, with a minimum $200k eligible ACR and alignment to a strategic workload.

Marketplace Transact and Grow Campaign

This campaign encourages partners to publish their solutions and scale their business through the Commercial Marketplace.

Eligibility:

1. Published transactable solution in Marketplace.

2. Enrolled in Campaigns.

Max Earning Opportunity:

1. Up to $70,000 per publisher ID.

How It Works:

Earnings are based on cumulative fiscal year MBS milestones per publisher ID. Incentive milestones are set at $100K and $4M at the publisher ID level.

Azure Innovate Offers for ISVs

This campaign supports partners in accelerating customer digital transformation and delivering innovation projects.

Eligibility:

1. Existing participants.

2. Now includes partners with a Certified Software Designation.

3.  

Max Earning Opportunity:

1. No earning cap.

How It Works:

Earnings are calculated based on project size and planned Azure consumption in the first year.

Azure Migrate and Modernize Offers for ISVs

This campaign helps ISVs accelerate their end-customer migration and modernization to Azure applications

Eligibility:

1. Existing participants.

2. Now includes partners with a Certified Software Designation.

Max Earning Opportunity:

1. No earning cap.

How It Works:

Earnings are based on project size, with partners nominating their customers for this campaign.

By leveraging these Microsoft campaigns, ISVs can unlock substantial growth opportunities and reinvest those gains into furthering their business objectives. Don’t miss out on these valuable incentives—explore the campaigns, meet the eligibility criteria, and start maximizing your growth potential today.