As the Microsoft AI Cloud Partner Program (MAICPP) continues to evolve, earning designation badges has become more impactful than ever. Here’s how these badges can unlock a range of benefits and rewards for both software and service partners. 

For Software Partners:

Unlock additional benefits & rewards with Certified Software Designations.

1. Unlocks ability to qualify for Top Tier and participate in AMM and Azure Innovate incentives.

2. Unlocks customer-facing badging.

3. Provides GTM benefits like templates & sales scripts.

For partners with services:

Unlock participation in the Marketplace with Solutions Partner Designations:

1. Required for publishing a consulting services offer on Azure Marketplace.

2. Unlocks official badging that can be used for marketing.

3. Unlocks GTM & licensing credits.

4. Specializations allow for further differentiation, which also come with a marketing badge.

Qualification Criteria:

The criteria for earning these designations remain consistent year-over-year. Partners need to enroll in the Microsoft AI Cloud Partner Program through Partner Center to take advantage of these benefits.

Update: Certified Software Designations now unlock benefits specifically for ISVs, broadening the scope of opportunities available.

By leveraging these designations, you’re not just collecting badges—you're opening doors to enhanced partnership benefits, increased visibility, and valuable resources. Make sure you’re making the most of what MAICPP has to offer!