Managing Referrals in Partner Center
Partner Center Guide
Chapter 2: Action
Each section in this chapter serves as a milestone to your success. We walk you through the tactical steps you need to take in Partner Center to build your co-sell foundation. Think of this guidance as a treasure map, complete with invaluable tips and tricks along the way.
Once you’ve put these steps into action, you’ll be ready to work towards meeting performance criteria needed to unlock Azure IP Co-sell Eligible and Top Tier benefits.
Pro Tip! If you’d like more personalized guidance, ask about our Co-sell Accelerator program, designed to get you co-selling successfully faster than you could alone.
Milestone 1: Join Partner Center & Enroll in MCPP
Start by creating and verifying your Partner Center account. Familiarize yourself with the Partner Center UI, confirm your MCPP agreement, and manage users and roles to ensure smooth navigation and support.
Publish your Solution & Get Co-sell Ready
Milestone 2: Publish Your Solution & Get Co-sell Ready
Move forward by enrolling in the Commercial Marketplace and setting up your Publisher ID. Configure user permissions for your developer account, create and publish a new offer, and upload necessary co-sell collateral to prepare your solution for co-sell opportunities.
Publish your Solution & Get Co-sell Ready
Milestone 3: Become Transactable
Ensure your offer types meet eligibility criteria, set up your tax and payout profile, and configure technical requirements to become transactable. This step is crucial for ensuring that your solutions can be sold and recognized effectively.
Become Transactable on Microsoft Marketplace
Milestone 4: Share Leads with Microsoft
Finally, master the Referrals workspace UI to manage and share leads. Learn how to add referrals manually, utilize bulk features, manage existing referral details, and close referrals to maximize your co-sell engagement with Microsoft.
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Unlock the complete strategies, tips, and step-by-step instructions to elevate your co-sell journey.
✓ Learn co-selling fundamentals with Microsoft.
✓ Understand Azure IP Co-sell benefits.
✓ Master Partner Center navigation strategies.
✓ Optimize solutions for co-sell readiness.
✓ Meet co-sell eligibility criteria effectively.
✓ Access resources to grow your partnership.
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