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Chapter 1
Co-sell Fundamentals
Before we roll up our sleeves and delve into the “how,” let’s take a moment to establish the “what.” This section guides you through the basics of co-selling by defining what we mean by Co-sell, where Co-sell happens, and why we care about it.
All great things that are built to last start with a strong foundation. If you are new to the world of co-selling and your goal is to build a successful partnership, we encourage you to familiarize yourself with these concepts first.
Explore what co-selling means for independent software vendors (ISVs), where it happens, and why it's crucial for expanding market reach and accelerating sales cycles.
Learn about the specific advantages of participating in Azure IP Co-sell, including enhanced market visibility, technical integration with Azure services, and potential business growth opportunities.
This overview sets the stage for deeper dives into co-selling strategies and benefits. Navigate to the following sections for comprehensive insights into co-sell basics and maximizing Azure IP Co-sell advantages with Microsoft.
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Co-selling Basics for ISVs >
Download the Full Comprehensive Guide to Partner Center for Microsoft ISV's Now!
Unlock the complete strategies, tips, and step-by-step instructions to elevate your co-sell journey.
✓ Learn co-selling fundamentals with Microsoft.
✓ Understand Azure IP Co-sell benefits.
✓ Master Partner Center navigation strategies.
✓ Optimize solutions for co-sell readiness.
✓ Meet co-sell eligibility criteria effectively.
✓ Access resources to grow your partnership.
Ready to start simplifying Co-sell and build your brand with Microsoft?
Contact us today to learn how at info@carvepartners.com or through our
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