Create a Partner Center Account | Partner Center Setup
Partner Center UI Guide | Partner Center Setup
Chapter 1
Co-sell Fundamentals
Before we roll up our sleeves and delve into the “how,” let’s take a moment to establish the “what.” This section guides you through the basics of co-selling by defining what we mean by Co-sell, where Co-sell happens, and why we care about it.
All great things that are built to last start with a strong foundation. If you are new to the world of co-selling and your goal is to build a successful partnership, we encourage you to familiarize yourself with these concepts first.
Explore what co-selling means for independent software vendors (ISVs), where it happens, and why it's crucial for expanding market reach and accelerating sales cycles.
Learn about the specific advantages of participating in Azure IP Co-sell, including enhanced market visibility, technical integration with Azure services, and potential business growth opportunities.
This overview sets the stage for deeper dives into co-selling strategies and benefits. Navigate to the following sections for comprehensive insights into co-sell basics and maximizing Azure IP Co-sell advantages with Microsoft.
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Co-selling Basics for ISVs >
The Comprehensive Guide to Partner Center is your tool for mastering the Partner Center platform.
Unlock the complete strategies, tips, and step-by-step instructions to elevate your co-sell journey.
✓ Learn co-selling fundamentals with Microsoft.
✓ Understand Azure IP Co-sell benefits.
✓ Master Partner Center navigation strategies.
✓ Optimize solutions for co-sell readiness.
✓ Meet co-sell eligibility criteria effectively.
✓ Access resources to grow your partnership.
Need additional help? Check out our Resource page where you can access our expert tips, guidance, and best practices to simplify your partner journey and make the most of your Microsoft practice. Get the latest insights by signing up for our Newsletter.