Most ISVs know co-sell matters. Few have the bandwidth to run it consistently. Carve embeds in your team and operates the motion end-to-end, so the engine never stalls.
Co-sell is not complicated in theory. In practice it requires consistent execution across programs, tools, and relationships that most teams are not set up to manage on top of everything else.
Co-sell Eligible status, deal registration, CRM sync, seller IDs. These are easy to misconfigure without someone who knows the mechanics from the inside.
Partner status does not generate pipeline on its own. Co-sell has to be actively worked with the right seller relationships and deal flow mechanics in place.
Co-sell is an always-on motion. When it runs on spare bandwidth it runs inconsistently, and inconsistency is what kills pipeline before it ever builds.
Cold outreach without established relationships or a compelling Better Together story rarely lands. Context and credibility are what make sellers respond.
Most ISVs are sitting on Azure credits and incentives they have already earned. Every month without a process to claim them is money that expires unused.
Co-sell expertise exists in the market. What Carve brings is different: insider access, a playbook built from real engagements, and a team that operates alongside yours, not on the outside of it.
Carve has spent years running co-sell programs across the Microsoft field. We know how the internal structure works, what PDMs respond to, and how to position a partner solution so it earns attention, not just a reply.
We have run the co-sell motion for ISVs across the Microsoft ecosystem, from early-stage co-sell eligible to enterprise-scale programs. Our approaches, outreach templates, and deal flow strategies reflect what actually works.
Carve embeds in your team and operates the motion. We are in the tools, managing the work, and keeping things moving between every call. Your team stays informed and in control. We handle the lift.
Five services, all active from day one. This is what Carve runs on your behalf, every week, for the life of the engagement.
We activate and configure your Partner Center account, establish your co-sell status, and maintain your profile and listings so the foundation is always solid before any outreach begins.
We map your top accounts to the right Microsoft sellers, build your Better Together narrative, and send targeted outreach that opens real conversations with the sellers who matter.
We build your deal flow strategy and manage your Partner Center referrals, both inbound and outbound, so every deal gets registered correctly and nothing falls through the cracks.
Most partners leave Marketplace benefits unclaimed. We audit your eligibility, build an activation plan, and manage every redemption so you capture what you have already earned.
The standard Carve co-sell report, delivered on cadence. Pipeline metrics, activity summaries, and a monthly insight review with your team to keep decisions grounded in data.
As your co-sell motion matures, you can layer on PRACR reporting, Azure Sponsorship management, connection depth campaigns, expanded reporting, and more.
These are the most common co-sell obstacles ISVs run into. Carve is built around each one.
| Area | The Challenge | What Carve Does About ItEMBEDDED |
|---|---|---|
| Microsoft seller relationships | Building seller relationships requires time, internal Microsoft context, and consistent follow-through. These take months to develop without a warm starting point. | ✓Carve brings active relationships across solution areas. Outreach lands with context and established credibility behind it. |
| Partner Center management | Partner Center requires constant attention as Microsoft programs, requirements, and co-sell rules change. Co-sell status can lapse without someone watching it closely. | ✓Carve manages Partner Center alongside your team. Deal registration, referrals, and profile maintenance stay current throughout the engagement. |
| Co-sell eligibility | Co-sell Eligible status and incentive configuration involve specific requirements that are easy to misconfigure or let drift as Microsoft updates its programs. | ✓Carve configures co-sell status correctly from the start and monitors for program changes, so eligibility does not lapse unexpectedly. |
| Marketplace Rewards | Marketplace benefits have expiration windows and require active steps to claim. Without a regular process, they go unused even when a partner has earned them. | ✓Carve audits eligibility, builds an activation plan, and manages redemptions so earned benefits are captured on a consistent cadence. |
| Better Together narrative | General partner positioning rarely resonates with Microsoft sellers who are focused on specific solution areas, customer outcomes, and internal priorities. | ✓Carve builds a solution-area-specific narrative that speaks the language Microsoft sellers use internally when advocating for a partner solution. |
| Pipeline reporting | Without a structured reporting cadence, it is difficult to know what is actually moving in co-sell or to communicate progress consistently across teams. | ✓The standard Carve co-sell report is delivered monthly, with pipeline metrics, activity summaries, and a shared insight review. |
| Keeping the motion running | Co-sell requires consistent execution every week. When it sits on top of a full plate, it gets deprioritized, and momentum is hard to rebuild once it stalls. | ✓Carve handles the execution. Your team weighs in on decisions. The motion keeps running between every call without depending on available bandwidth. |
| Ramp time | Building co-sell requires learning Microsoft's programs, tools, field structure, and internal dynamics. That learning curve takes real time to work through. | ✓Carve already knows the motion. Work starts in week one, with no time lost getting up to speed on how the ecosystem operates. |
Every engagement runs on a structured cadence. You always know what Carve is working on, what is coming, and how performance is tracking.
Carve is inside your tools between every call. Registering deals, managing referrals, updating profiles, and keeping the motion running without waiting for the next meeting.
We continuously reach out to Microsoft sellers on your behalf, building and nurturing the relationships that generate co-sell pipeline over the life of the engagement.
We sync with your team on priorities, unblock issues, and align on the next two weeks of execution. Decision-making stays with you.
We walk through active co-sell deals, referral status, and what is moving in Partner Center so your pipeline is always visible to your team.
We deliver the standard Carve co-sell report and walk through the insights with your team. Pipeline metrics, activity summary, and a forward look at what we are prioritizing next.
Book a 30-minute call. We will look at where you are today, what is in the way, and what a partnership with Carve could look like for your business.
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