Microsoft has built one of the most generous partner incentive programs in the ecosystem; Azure Sponsorship credits up to $1M, Customer Migrate & Modernize funding up to $200K per deal, and Marketplace Rewards that scale with your traction. But most ISVs either don't qualify yet and don't know what it takes to get there, or they do qualify and aren't capturing what they've earned.
This session covers both sides. We'll walk through the eligibility requirements and the fastest path to unlock each incentive tier, including CSD certification, MBS thresholds, and the marketplace activity that actually moves the needle. Then we'll break down how to build a repeatable incentive capture motion: strategy, process, and the common pitfalls that get partners paused or leave funds expired.
Whether you're early in your marketplace journey or already transacting at scale, you'll leave knowing exactly where you stand, what's available to you, and what to do next.
Check out our Resource page where you can access our expert tips, guidance, and best practices to simplify your partner journey and make the most of your Microsoft practice. You can also get the latest insights by signing up for our Newsletter.
Whether you're just getting started or scaling fast, our advisors are ready to help you cut through the complexity and carve a clear path to growth in the Microsoft ecosystem.
