Partner Center Co-sell Guide

A Comprehensive Guide to Partner Center for Microsoft ISVs

Cut through the complexity. Unlock real co-sell outcomes.

Navigating Microsoft Partner Center isn’t easy, but it’s essential. Whether you're new to co-sell or looking to scale, this guide breaks down the full journey of becoming a successful Microsoft ISV partner, with step-by-step instructions to help you maximize your Marketplace impact.

We’ve simplified the process so you can focus on what matters: growing your partnership and driving results.

What You’ll Learn

This guide is built to meet you where you are—from foundational setup to advanced optimization. It includes:

• Co-sell Basics for ISVs
  Understand what co-sell really means and how to align with Microsoft’s priorities.
• Azure IP Co-sell Incentive
  Learn how to qualify, what the benefits are, and how to use this to drive seller and customer engagement.
• Step-by-Step Milestones
  Practical guidance for:
  • Enrolling in Partner Center and Microsoft’s partner programs
  • Publishing your solution and getting Co-sell Ready
  • Becoming Transactable in Marketplace
  • Sharing leads with Microsoft via referrals
• Advanced Optimization
  Tips for pipeline hygiene, seller connection best practices, achieving Top Tier benefits, and leveraging PRACR.

Why It Matters

CARVE-managed partners are proving what’s possible—430% co-sell growth QoQ, $1B in partner-attributed revenue, and a growing list of Microsoft Partner of the Year award winners. This guide brings that expertise to your fingertips.